Media coverage of the Olympic Games

The Olympic Games have always occupied a special place in the information environment. Coverage of preparation these important competitions modern media discourse deserves more detailed consideration. This is due to development new media, particular, social networks and kind competition with traditional media. Accordingly, aim work analyze peculiarities coverage As result study, it was concluded that since London Olympics 2012, experienced strong from (eg, Facebook, Twitter). result, promote active communication, which allows individual consumers create content very specific way. At same time, there are alarming trends use or political confrontation, threat freedom expression. In order general theoretical research methods used, including analysis synthesis. conclusions conclude contribute promotion movement world, latest opportunities significantly democratize diversify this process.